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Liz Kay

Founder
Marketing, Branding, Content & PR Specialist.
Get-er-done Project Manager

A twenty-year music biz veteran, followed by 15 years running her own boutique marketing firm, Liz planned her dream transition to a slower beach life on the Central California Coast. What awaited  was an unexpected music scene that she can only interpret as a gift.

And a message: You're not done yet.

Taken with the incredible artists who write their own songs, play multiple instruments, produce their own records —she knew there was a special thing happening on the CCC.


At the very root of her belief is that every artist can shine if they reach an audience who connects with their music and stories. Strategic plans are her playbook and crafting platform presence is her long suit. The fans will do their thing if you do yours.

Every stream, social media engagement and email collected is a win towards the growth of the artists' community. One fan at a time.

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Hip Shot

Eighth of eleven children —fight skills: ✓

Jersey roots: yes to Bruce, and all the grit of a Jersey girl.

Cali move after college, a solo drive across the country in a manual Nissan Sentra —it would change her life forever.
MCA Records/Universal City for 5 years, as support to the VP of radio promotion.

She thought a 2-martini lunch at The Palm was everyone's day.

Promoted to MCA radio promotion rep, returning her to the east.

Back to Los Angeles to launch start-up indy label Beyond Records, a venture by mega-management firm Left Bank (they had her at The Bee Gees). Promoted to National Director.

Marketing Director at superstar saxophonist Dave Koz's indy label (smooth jazz live shows are the gold standard of jam bands).

Moved to Portland, OR after marrying the love-of-her-life.

Marketing Director for Entercom radio cluster (now Audacy).

LHK Marketing launched in 2008. Chosen gigs are her life force.

Tennis great Venus Williams' social media/ecommerce/marketing manager for 3 years. Grand Slams were her jams.

Moved to the CCC in 2021. A 35+ year dream realized.

Launched DHMC in 2023.

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connect with Liz

Email

  • Instagram
  • Spotify

DHMC

Tel: 805-994-9952

artist@darkhorsemusiccollective.com

  • Spotify
  • Instagram
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